Anti-EU Disinformation Campaign on Lithium Extraction in Serbia

A significant anti-EU disinformation campaign has emerged in Serbia, particularly around the proposed Jadar lithium mine project. This campaign, fueled not only by Russian-backed media and far-right groups but also some publicly perceived “pro-Western” political organizations/activists, “independent” media and NGOs, seeks to politicize the issue and undermine public support for the project, which is seen as aligned with EU initiatives. The campaign uses tactics like linking the project to geopolitical tensions and promoting nationalist rhetoric to counter the perceived foreign influence.. It highlights the complex interplay of geopolitical tensions, environmental concerns, and misinformation in shaping public opinion and policy decisions in Serbia…